[ ABOUT PROJECTS ]
[ MOTION GRAPHIC ]
Client: Belgo
Sector: F&B
Year: 2026
Belgo is an authentic Belgian craft beer brand based in Vietnam, built on a decade of passion, craft, and genuine human connections. To celebrate their 2026 brand identity refresh, Belgo introduced an all-new packaging design across their entire lineup—turning the bottle label itself into a rich storytelling canvas.
The core challenge of this project was to dramatize the act of unwrapping the new label as the beginning of an extraordinary new chapter. Guided by the brand platform "Brew the Extraordinary," the motion graphics TVC seamlessly bridges two contrasting worlds: a clean, modern, diagonal "Slash" on the exterior and a surreal, hand-crafted papercraft tapestry hidden beneath.
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Credits
Studio: Nesso
Director: Eric Tran
Project Management: Thi Le
Art Direction: Nhut Tran
Designer: Dora Jane, Tu Hang
3D Designer & VFX: Sherryl Le
Motion Graphic: Humberto Nguyen
Sound Designer: Phu Nguyen
Storyboard: Dotewa Hosei
Thanks to Belgo team:
Brand Manager: Nhan Nguyen
Project Management: Kieu Anh
Designer: Khoa Nguyen
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Belgo - Belgian
Craft Beer
Storyboard
From initial sketches to a structured narrative, the storyboard outlines the visual transformation from a storybook opening into a surreal collage world, unveiling the new Belgo label step by step.
Creative concept
Stillframe
These macro still frames focus on the tactile essence and premium aesthetic of the new Belgo bottle. By combining sharp lighting, cinematic depth of field, and delicate condensation droplets on the glass and crown cap, the imagery highlights the high-end craftsmanship of the new packaging.
Final Deliverables & Output Formats
The final output encompasses a full suite of motion assets tailored for multi-platform distribution. Built with high-fidelity 3D/2D animation, dynamic sound design, and color grading, the campaign seamlessly transitions from high-impact TVCs to engaging social touchpoints.
